Regenerative is beyond sustainable

George and Christine counting a grassfed beef cow-share

These minimum standards are just our baseline

  • No antibiotics
  • No added hormones
  • 100% grass-fed, grass-finished
  • Pasture-raised and free roaming
  • Raised on farms that regenerate our planet

Regenerative agriculture, backed by data. We work with top soil scientists and wildlife biologists to track soil carbon levels, wildlife diversity, and water quality. We only source from farmers using the best practices to regenerate land.

We personally know each rancher and walk the pastures to see how they regenerate land and wildlife.

Beef that helps reverse climate change.

Our ranchers raise beef on grasslands using regenerative grazing practices that can offset greenhouse gas emissions. By caring for the land this way, our beef becomes a net carbon sink.

Honest meat that's good for the planet.

Regenerative ranching cares for our grasslands, which means healthy land, clean water, more wildlife. Ranches manage for healthy soil and more carbon sequestration, with an aim to reverse climate change.

By supporting our ranchers, you can be proud of your food choices and help create a better food system that heals the planet.

Radical transparency into how our animals are raised.


CA ranch map